Marketing your Capital offer

1) Build an investor list. Take out a blank piece of paper and start writing down names of people that you know think you are doing a great job with your business. You’ll be surprised how many of them have had the thought, wow I wouldn't mind owning a business like that! Don't stop at families and friends. Look wider. Note down prominent towns folk, suppliers, customers, professional and anyone else one degree or two degrees out from you in your own circle of influence.

2) Find a good writer. The Story and the Offer need to be articulatedin a way that makes it compelling.

3) Get an Elevator Pitch. An “Elevator Pitch” is a concise, carefully planned, and well-practiced description about “why people should invest” that your mother should be able to understand in the time it would take to ride up an elevator.

4) Get good collaterals. Considerable time needs to go in to getting good selling tools. We have found Offers on our website that include videos are 62% more successful at raising funds.

5) Build anticipation. Every big movie or music release does this brilliantly.Long before your offer appears in capital raising publications and your offer document is “live”you need to hold events, investor meetings, discussions with the prospective investors. Find a Capital Raising Platform like ASSOB which has in-built anticipation tools.

6) Practice your presentation skills. Whoever is going to present the opportunity at investor meetings needs to practice until perfect.

7) Keep communicating. Throughout the Capital Raising process people will keep putting up their hands and say “I’m interested”. Make sure you keep them interested. Communicate when you get new investors, win awards, gain a new big customer etc.

8) Keep the momentum going. You probably have a business to run as well but need to keep the momentum going. This is done by regular communication with your prospective investor list.

Pacific Blue Financial Solutions is a registered ASSOB Broker and can take you through a successful capital raising.  To contact us either use this form or phone (02) 9029 4400 for an obligation free meeting.